Instagram is rolling back some changes to the app after a backlash from the user

Instagram is reversing some changes made to the app after a backlash from a user that led to influential royalty Kylie Jenner and Kim Kardashian running the platform.

The photo and video-sharing app has been accused of mimicking TikTok at the expense of its most loyal users, after the user was angry over a series of changes made this week. Instagram said Thursday that it is rolling back some changes including a beta version of the app that gave a full-screen view of posts.

It will also reduce the severity of changes in the algorithm that have led to users’ feeds being flooded with videos from accounts they don’t follow.

“I’m glad we took a risk – if we don’t fail now and then, we’re not thinking enough or bold enough,” Instagram head Adam Mosseri said in an interview with the tech newsletter Platformer. “But we definitely need to take a big step back and regroup. [When] We learned a lot, and then come back with some kind of new idea or iteration. So we’ll work through that. “

The grumbling among some of the 1 billion-plus Instagram users appeared on Monday when Jenner, the app’s third most followed user with 361 million followers, joined her sister Kim Kardashian, seventh-largest user with 326 million, in sharing a meme demanding “Make Instagram Instagram once again.” other”. The meme added, “Stop trying to be a tiktok, I just want to see cute pictures of my friends.”

People who used the platform to interact with friends and family also complained that their videos were inundated with unwanted videos. The backlash prompted Mosseri to post a video on Tuesday – which he said was recorded before he saw Kardashian’s posts – in which he said “more and more Instagrams will become videos over time”. But by Thursday, he admitted that Instagram had gone too far.

“For the new feed designs, people are getting frustrated and the usage data isn’t great,” he told the Platformer. “So I think we need to take a big step back and regroup and see how we want to go forward.”

Mosseri added that Instagram will reduce the number of recommended posts after users complained about pushing content from accounts they don’t follow. “When you discover something in your field that you haven’t pursued before, there has to be a high limit — it has to be awesome,” Mosseri said. “You should be glad to see it. And I don’t think it’s happening enough now. So I think we need to step back, in terms of the percentage of nutrition that is recommendations.”

Trevor Noah, host of the Daily Show, was among the critics of the change in recommendations, saying, “It’s all advertising, and your feed is full of people you don’t follow.”

The emergence of TikTok, which has over a billion users worldwide, has challenged the established order in social media. In a permanent change that Instagram announced last week that will not be undone, it said all videos posted to Instagram will become “Reels,” the app’s TikTok-style video feature.

Mark Zuckerberg’s Meta, the parent company of Instagram and owner of Facebook, on Wednesday announced a 30% increase in time spent on Reels. However, it also reported its first year-over-year decline in quarterly revenue, in the April-June period, a drop it blamed on macroeconomic conditions.

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