Update 07/23 below. This post was originally published on July 21
According to several iPhone 14 leaks, Apple’s new iPhone will be almost identical to its predecessor. But momentum is now gathering around one surprising upgrade, which has the potential to leave competitors behind.
Speak to me, Industry Reputed Display Specialist Ross Young, CEO of Supply Chain Consultant (DSCC), open That Samsung’s “M12 OLED material set” display technology is coming to all iPhone 14 models. Considering that it didn’t even make Samsung’s flagship Galaxy S22 Ultra, that’s a shock.
The news is also based on an earlier report from The Elec, which said the M12 was under consideration by Apple. But no one seriously expected it to be used in every iPhone 14 model, and I would have been cynical if it weren’t for Young’s impressive record,
So what is the M12? In essence, it consists of the dopant, host, and main elements of red, green, and blue OLED displays. What the M12 brings to the table is improved display performance, color accuracy and energy efficiency. With displays being one of the biggest power drains in a smartphone, this last capability is key. Especially with the leaks that claim that the iPhone 14 battery capacity will be the same as the iPhone 13 range.
Update 07/23: more details about the iPhone 14 range production have now been leaked. In Tweet topicMing-Chi Kuo, an influential analyst at TF International Securities, revealed that Apple has added a new supplier to help with the widespread problem of chip shortages affecting the sector.
Kuo explained that SG Micro has “passed the quality certification for the high-end iPhone 14 and is likely to charge the PMIC (battery and level shifter) of the iPhone 14 at 2H22.”
Battery capacity is one of the main talking points around the iPhone 14 range. While the iPhone 14, iPhone 14 Max, and iPhone 14 Pro are all locked to receive small boosts, the iPhone 14 Pro Max battery is expected to be smaller than its predecessor.
Energy efficiency has been a calling card for Apple devices in recent years, so it would be great to see how this is managed in the iPhone 14 lineup, and the addition of the SG Micro feels well-timed.
So why didn’t Samsung put this technology in the Galaxy S22 lineup? According to The Elec, costs have been cut. However, it will be hard for some Galaxy fans to put up with when the Galaxy S22 Ultra is almost twice the price of the iPhone 14.
Thus, the Galaxy S22 Ultra and Galaxy S22 Plus use the M11 (the same 2021 models), while the standard Galaxy S22 has only the M10, a generation that the Galaxy S20 range first used in 2020.
Yes, iPhone 14 prices are likely to rise across the range, but Apple fans will point out all the little things the company keeps correcting with its hardware. And it looks like this will be another one.
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