Ford, the automaker’s leader when it comes to making and selling vehicles designed specifically for law enforcement, has unveiled the F-150 Lightning Pro SSV, an electric truck built specifically for law enforcement.
The truck is a variant of the F-150 Lightning Pro, a version of Ford’s electric truck aimed specifically at commercial customers and fleet owners. Ford is promoting the F-150 Lightning Pro SSV (which stands for “Special Service Vehicle”) as an ideal fleet vehicle with all the features cops have relied on over the years, plus other electric vehicle benefits, such as faster acceleration and a lower total cost of ownership. .
Interestingly, the new version of the F-150 Lightning is being unveiled just over two years after protests erupted for racial justice and against police brutality in the wake of the killing of George Floyd across the country, forcing many companies to reckon their relationships with the authorities. Law enforcement. .
Ford is already selling a gas-powered version of the F-150 to police departments called Police Responder. The F-150 Lightning Pro SSV will have many of the same specs, including: police-grade heavy-duty fabric seats with lowering bolsters to help shielded officers get in and out of the vehicle; steel plates in the backs of the front seats; ceiling-mounted LED warning beacons; Reinforced dashboard top tray for easy installation of police equipment; Easy-to-clean vinyl back seats and vinyl floors.
Ford Pro vehicles come with a variety of additional features, including Ford’s commercial IT software, making it easier for fleet owners to monitor the location, charging status or health of their vehicles. Ford says it is offering a two-year subscription to police departments interested in purchasing the F-150 Lightning Pro SSV.
Ford also offers flexible financing options for cities and towns interested in purchasing electric trucks for police departments. The company’s Body Builder advisory service provides a range of guides and instructions for policemen who want to modify or improve their trucks with aftermarket equipment.
Among American automakers, Ford is the leading seller of condition cars of all shapes and sizes, and makes up about two-thirds of the market. From the Crown Victoria to today’s Explorer-based cruisers, the Ford has been a favorite among police departments. Although it’s not a huge source of the company’s annual revenue, Ford has long maintained that its comprehensive portfolio benefits from new technologies being tested in police cars (such as hybrid electric drivetrains, for example).
Ford has tested its Mustang Mach-E electric SUV with some police departments, and while it performed well in acceleration and brake tests, it still received relatively low scores from participating police officers.
But the national protest movement in 2020 cast a harsh light on the actions of Ford’s police force. Employees within Ford asked the company’s leadership to stop manufacturing and selling police cars, but then-CEO Jim Hackett dismissed this as unnecessary. It was clear that Ford was not interested in severing ties with law enforcement, although some of the most horrific videos that went viral showed protesters run over by police driving Ford cars.
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