YouTube’s new tool lets creators turn their videos into shorts – TechCrunch

YouTube wants to quickly increase the number of “short” videos available on its platform in order to better compete with TikTok. To aid in this effort, the company is today rolling out a new creation tool that turns existing YouTube videos into short videos in a matter of moments. The update, now available on the YouTube mobile app, allows the video creator to easily select a portion of any pre-loaded video, and then publish that clip as YouTube Short content.

The company was already converting vertical videos uploaded to users of less than 60 seconds as short videos, even if the content was originally uploaded as a standard YouTube video. (Not all creators were fans of this idea, we should note.) Now YouTube is hoping that it will help creators more actively build their library of shorts even more with the launch of this new tool that allows them to cut interesting parts from their long videos.

The move may indicate how worried Google, YouTube’s parent company, is about TikTok’s dominance in a nutshell. He clearly doesn’t think allowing YouTube’s short library to grow organically with new original content uploads will be enough to compete. Instead, YouTube is relying on taking advantage of its existing long-form content to create more short films. In April of this year, for example, YouTube announced that any public YouTube video could be “remerged” into YouTube Short unless its creators opted out.

In the meantime, the new tool is putting at least some power back into the hands of its creators.

The updated mobile app allows content creators to select a segment of their video up to 60 seconds in length and turn it into short content using the same familiar in-app editing tools, the company explains. If their selection is less than 60 seconds in length, they can then shoot additional videos with the shorts cam or they can add gallery videos to complete the content of the 60s shorts.

Content creators may be motivated to use the tool as a way to gain interest in their long-form content, and YouTube notes that short videos created with VOD (Video on Demand) content will automatically revert to the original content.

YouTube has been touting the ability of shorts to drive views into long-form content creators as part of a trend it refers to as the “rise of the multiform creator”. In June, the company said Shorts had exceeded 1.5 billion monthly logged-in users, but had only anecdotal data indicating that Shorts helps grow important metrics like watch time or subscribers.

Meanwhile, the fact that YouTube leans heavily on its current long-form content to create short clips indicates a possible lack of interest in the creator in filming original short films; Or it could also mean that YouTube eventually still sees more potential as a long-form platform – but envisions short films as a marketing mechanism to boost views for better income content.

The company said the new shorts creation feature is rolling out starting today on the YouTube mobile app for iOS and Android devices.

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